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  • Nikky Lee

Twitter pitching 101

A twitter user logging in to Twitter on their phone to compete in a Twitter pitching contest.

Twitter pitching contests are a fun and sometimes effective way to pitch to agents and publishers.

How does it work?

In a nutshell, you come up with a series of short pitches (max 280 characters – that's Twitter's limit) and post them on Twitter across a specified pitching period. In the case of the next #SFFpit, it runs from 8am-8pm (EST). SFFpit allows you to post 10 pitches over the day, however, other pitching contests, such as #Pitmad, only allow you to post three times.

Note: Twitter doesn't allow you to post the same thing twice in a two-hour period, so it's good to have a few different pitches.

Key things to remember are:Use genre and age group hashtags to make it easier for agents and publishers to find your pitch. For example, if I'm pitching an adult epic fantasy, my hashtags are #EF (epic fantasy), #A (adult) and #SFFpit. You can find a list of SFFpit hashtags here and Pitmad here.

Note: Every pitching event is slightly different, so look up their preferred hashtags on the contest websites before posting—otherwise you might use the wrong ones and not get noticed!

As a rule, don't "like/heart" pitches from other writers. This is for agents and publishers to show that they're interested and want you to submit to them. If you want to support a pitch, retweet it instead.

Dan Koboldt has written a fairly in-depth guide of Twitter pitching that I found useful when I first looked into participating.

What pitching contests are there? When are they held?

#SFFpit – Science fiction and fantasy pitches only. They usually take place in January and July.

#DVpit – For marginalized authors and illustrators.

#PitMad – All genres, held quarterly each year. Note: the Pitch Wars mentorship programme is run by the same organisation and opens up for mentee applications every Q3.

#PitDark – Dark fiction. Usually in May and October.

#PBPitch – Picture books.

#PitchDis – For writers with disability.

#FaithPit – For Christen-based fiction and non-fiction (all genres).

#IWSGPit – All genres, held every January.

#Kisspit – For romance authors, usually on Valentine's Day.

How to write a Twitter pitch

I highly recommend reading Dan Koboldt's pitching tips as a starting point. It is also good to research pitches that have done well in previous contests and unpack them to see if yours can follow a similar format. However, if you're short on time, here's a basic outline I've come up with, using my book The Rarkyn's Familiar as an example:

  • Character + situation/story trigger: Lyss, she's bound in blood pact with a monster.

  • Desire: Get to Illredus to break the pact, find her father's killer.

  • Obstacles: The physical distance, the monster, the empire's soldiers hunting her.

  • The stakes: If she doesn't break the pact she'll go mad, if she gets caught by the Empire, they'll execute her.

From here, I mix and match the order/elements to create different pitches, such as:

Lyss's bound in a blood pact with a monster [character + situation]—a forbidden magic punishable by death [stakes]. Her only hope of survival lies in the city of Illredus [desire]. But first she has to drag the less-than-amicable monster across the Empire [obstacle] and try not to go mad from it's magic [stakes + obstacle].

Lastly, I've found it helpful to get feedback on my pitches. Try testing them out on a few beta readers or see how land during a #MockPit (a practice pitch event)—the pitch that resonates the most with readers often isn't the one you think it will be.

Good luck!


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